Michael Russell:  CEO and Founder of Hoorah Mobile Inc.


With over twenty four years of broad experience in technology and strategy, including ten years in the mobile communications space, he brings knowledge and perspective to the rapidly evolving mobile marketing sector.

Michael is a co-author of the book Dancing with Digital Natives: Staying in Step With the Generation That's Transforming the Way Business Is Done. He also produced contributions for the publication of the book Net Markets: Driving Success in the B2B Networked Economy, co-authored by David Gautschi and Tom Dagenais. Michael has been a guest lecturer on Studies in Technology Commercialization, developing an effective Market Strategy and identifying key Target Markets.

Rowing and the mountains drew Michael to the Northwest. The drive, dedication, desire for challenge, and necessity to work in sync with a team that fueled his passion for crew, are qualities that have also served well in his professional pursuits.

Board of Advisors

David A. Gautschi, Ph.D.

David Gautschi is the George N. Jean Professor of Marketing and Business Economics and Dean of the Graduate School of Business Administration, Fordham University. His career has spanned academe and business. Dean Gautschi has served on the faculties of Cornell, INSEAD, Yale, the University of Washington, and Rensselaer Polytechnic Institute, and he has founded three companies in software development and marketing analytics. As a Firm Director, he served from 1999 to 2003 as one of six leaders of the e-business practice of Deloitte & Touche, LLP.

David Gautschi has published extensively on issues ranging from transportation mode choice, the optimization of marketing decisions, the economics of retailing and services, and technology and business. He has developed a series of market simulations that have been used in MBA and executive programs. His current projects include a monograph on the unintended economic consequences of technological innovations and the analysis of risk-taking in groups comprised of decision-makers from different cultures.

David Gautschi received the BA in mathematics from the University of Maine, the MBA (quantitative methods concentration) from the University of Oregon, and the PhD in business administration from the University of California, Berkeley.

Will Hodgman

Will Hodgman is a veteran marketer and a successful entrepreneur. Hodgman's career spans global advertising, marketing, media and measurement. He has founded, built and managed a variety of new media measurement companies.

Hodgman joined comScore in May 2008 with its acquisition of M:Metrics, the recognized leader in mobile measurement. Hodgman co-founded M:Metrics in early 2004, and was responsible for its strategic direction as president, CEO and director.

Prior to M:Metrics, Hodgman was president and CEO of Sightward, Inc., a predictive analytics company. At Sightward he radically shifted the company's direction from an enterprise offering to a hosted service, resulting in a profitable sale to Digital Connexxions, a deal Hodgman brokered. Before Sightward, Hodgman was executive vice president of NetRatings, provider of the Nielsen//NetRatings services, where he was responsible for the company's product offerings, sales, marketing, measurement science and business development. He came to NetRatings by way of Jupiter Media Metrix, where he served as president of measurement after Jupiter Media Metrix acquired AdRelevance, a company he founded.

Early in his career, Hodgman held executive positions at the largest global marketing communication company, Interpublic Group of Companies. There, he managed advertising for some of the world's most well-known brands.

Hodgman is a nationally recognized speaker on the subjects of marketing, advertising, and new media measurement. He is also a member of the Board of Advisors for the Masters Program in Digital Media at the University of Washington.

Hodgman received a bachelor's degree in English literature from Williams College.

David Wharton

David Wharton develops new business practices utilizing new and emergent technologies to solve strategic business problems. He has worked in digital entertainment, digital media, and digital product development since 1997.

He is currently an executive in the digital entertainment industry where he helps develop and manage services and e-commerce delivered through gaming consoles. Previously, David served as Group Account Director for an international advertising, marketing and consulting firm, managing the account team and relationships for digital and relationship marketing on mobile devices and online consumer services businesses. He has also worked in several capacities for a large mobile device manufacturer focusing on global digital marketing, as well as initiating and directing the company's analytics practice. Additionally, David spent eight years leading the design and management of large scale web sites for a digital entertainment company.

He is a graduate of Brown University with a BA in fine art.